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ID UNYX 2022
Volkswagen News
Design Problem
How can Volkswagen create an electric vehicle that appeals to young, lifestyle-oriented consumers in the Chinese market who demand advanced technology, long range, and a bold, personalized driving experience?
Design Solution
Volkswagen applied user-centered design principles, including market research and persona development, to create the ID. UNYX. Usability testing and experience prototyping informed the integration of a customizable 3D avatar, enhancing the human-machine interface. The ID. UNYX delivers a personalized and future-forward mobility experience within accessible design guidelines..
UX Process
Competitor Benchmarking > Persona Development > User Journey Mapping > Problem Framing (How Might We) > Wireframing > Design System Creation > Prototyping > 3D Avatar Integration > Usability Testing > Iteration Based on Feedback > Agile Design Collaboration
Volkswagen ID UNYX is a next generation, avant-garde electric SUV coupé designed for the Chinese market. It features a progressive design, a customizable 3D avatar in its human-machine interface, and a range of over 600 kilometers. The ID. UNYX targets young, lifestyle-oriented consumers with its advanced technology and striking design.
